Blog

FMCG business includes a wide variety of frequently purchased products, including toothpaste, soap, cosmetics, shampoo, hair oil, and other non-durable goods such as plastic goods, LED bulbs, sanitary and many more. Managing day-to-day sales operations and nurturing sales growth becomes challenging when dealing with an extensive network of retailers, sales representatives, and other sales-related activities. In most cases, FMCG sales have historically relied on conventional sales methods, leading to significant hurdles in the sales process. For this trouble, as an FMCG distribution company, it is imperative to invest in robust FMCG sales tracking software to navigate these challenges effectively.

What is a field sales tracking app?

FMCG field sales tracking app enables sales professionals to manage end-to-end sales activities in one place. When the sales activities happen across varied field locations, your sales managers and their executives will be in touch with each other for streamlined sales activity management. That means, from order placement to after-sales complexity management, you can handle each activity with this platform for enhanced sales experience. The purposes of a sales tracking app in the FMCG businesses are;

• Personalized engagement for effective customer management
• Efficient market coverage via route optimization
• Increased sales through order maximization
• Tracking and monitoring sales executives' activities
• Automated sales and employee performance reports
• A goal-driven platform for impactful sales activity management

Benefits of using field sales tracking software

Field sales representatives are the direct link to retailers, distributors, and the market. Hence tracking and monitoring them in real-time matters in sales growth. By working with field sales tracking software, your field executives can have mobile apps to contribute to sales operations effectively.

Activity automation and digitization

With FMCG sales management software, you can support your sales professionals to accomplish sales activities stress-free and error-free. Activities such as data collection, sales report generation, etc. can be automated, and end-to-end activities were digitized using field employee tracking software. This way, manual struggles in work coordination are reduced, and productivity will be increased.

Aligned sales activity and groundwork

Systematic approaches, regular sales monitoring, and employee performance evaluation are a few of the activities to name so as not to skip groundwork in any business. And, fortunately, field sales tracking software can address all these activities for a seamless sales experience. With GPS tracking, sales managers can maintain a connection with sales executives and watch their activities at regular intervals. It is helpful for FMCG industries as activities such as order management, distribution, and customer review management are handled seamlessly for better output.

Improved customer relationships

Customer is the king and so shape your approach to them as well. With an effective sales management tool, you can manage it effectively and efficiently. You can collect orders on time, manage distribution, and address customer queries in time for seamless sales management. Hence your FMCG customers may feel that they were treated with concerning all their problems.

Hence, deploying an effective FMCG sales management tool can be the most promising thing you can ever do for your FMCG business. Manage orders, deal with customers, and improve revenue growth systematically with the FMCG sales app, and let your business flourish and grow to fulfill a streamlined business journey.