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In the Indian business scenario, FMCG businesses have a special place because of the increased demand. Being one of the largest populated nations, India always welcomes FMCG companies as it faces tight competition across the rural and urban areas of the Indian markets. Many FMCG companies register daily, but only a few exist in the market. There are many reasons for the failures, but the most common is the lack of efficient field employee tracking software. With an FMCG field sales tracking software, sales professionals can manage end-to-end sales activities with utmost care and proficiency. This software unites all sales activities under one roof for a streamlined sales experience. That means, from order management to after-sales complexity management, this platform enables you to handle everything at your fingertips. 

The topmost purposes of a field employee tracking software include;
•    It ensures increased sales through order maximization
•    It tracks and monitors sales executives’ activities in real-time for effective sales experience
•    It can be a platform for personalized engagement for effective customer management
•    It enables effective market coverage via sales route optimization
•    It automates sales, and employee performance reports for a streamlined sales experience. 

Advantages of using field employee tracking software
Managing field sales executives in real-time can contribute so many things to the success of your business. Being the direct link to the retailers, customers, and distributors, you need to watch over their activities for a streamlined sales experience. Let’s see how helpful is using field employee tracking software for your FMCG business. 

Recurring activity automation and digitization
With the FMCG sales app, you can guide your sales professionals to accomplish sales activities stress-free and error-free. Activities such as sales data collection, notifications, sales report generation, etc. can be automated, and end-to-end sales activities are digitized using field sales tracking software. This is the best remedy to handle manual struggles in work coordination. 

Aligned sales activity and groundwork
Systematic approaches to sales management are needed for the successful establishment of your business, especially in the case of Indian FMCG markets. With an effective FMCG field employee tracking software, you can regularly monitor sales and employee performance evaluation to fix the groundwork of the business. With real-time tracking, the managers can maintain a connection with sales executives and monitor their activities on a regular basis. 

Improved customer relationships
It is mandatory to maintain a flexible system to serve your customers, and in this case, also, an effective FMCG field employee tracking software is the best choice. It helps you treat your customers like a king and please them with impressive services. The quick collection of orders, effective management of distribution, and on-time delivery of products keeps your customers fully satisfied with your services. 
Hence, getting an effective FMCG field employee tracking software enables you to control end-to-end sales processes to sustain in this Indian market, addressing the challenges in the right way. Manage orders, sales processes, and customers to enhance revenue growth systematically with the FMCG sales management software.