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Being the most demanded business of all time, FMCG business management always confronts competition, and challenges while acquiring growth. As the sellers of daily life essentials, the FMCG business always seems to be an indispensable part of the market. So, they have to remain updated for a better selling experience in the market. Due to the heavy market competition, FMCG businesses have to make sure that they are equipped with better FMCG sales tracking apps to coordinate, organize, and manage end-to-end sales operations to tackle challenges and high competition in the market. 
What are the key functionalities of an effective FMCG sales tracking app?  
                                                                                                                                    
FMCG sales management software can be the perfect solution for streamlined activity management, executive performance monitoring, and better customer management activities. It pairs web and mobile apps at the core to enable sales managers and executives to work together to maintain a collaborative work culture for seamless sales coordination. Therefore, it connects both back-end sales works and field sales activities for seamless order handling and distribution management. As a result, you can experience;

•    Quick and effective order collection for increased sales
•    Monitor field sales operations for better sales processing 
•    Streamline distribution processes and dealers' management 
•    Effective customer services with access to customer profiles 
•    Maximum coverage of shops and clients with optimized sales route exploration 

Benefits of using FMCG sales tracking app for FMCG companies
Digitization of sales management
Digitized sales activity management in the FMCG sector also has the greatest impact on productivity and sales management. With an ample tool in hand, your sales executives can manage their attendance digitally and start using sales and client data at their fingertips. It helps your sales executives provide effective services to your customers. Moreover, sales managers can digitize report generation, sales data transfer, and many more via this platform. 

Improves Customer Relationship Management
Being handling daily essentials and goods, customer rating, and satisfaction matters in your business's sales and revenue growth. With effective FMCG sales app, your executives can give your customers a satisfactory experience by offering them personalized assistance and care. This can be effectively organized by viewing customer data in real time. 

Aligned Sales Execution
Sales cycle management is a long process that needs to be handled with better care. A sales management activity should have to follow an order in arranging and executing sales processes like order placement, distribution, delivery, after-sales requirements and so much more. With an FMCG sales tracking app in hand, you can manage activities systematically keeping an order to avoid delays and distractions in sales cycle management. 

In this digital era, it is mandatory to go digital to meet all the meters of market fulfilment and seamless sales journey management. In this dynamic world of businesses, customers always prefer to have a decent deal considering all of their concerns in real-time, and hence digitization of sales activities can be a true friend for you. Make a pleasing deal with your customer and go digital with an efficient FMCG sales tracking app!