Blog

Over the last few years, we have experienced a profound change in how FMCG organizations manage their sales operations. The main reason behind this change is the tight competition in this industry due to increased customer demands. Customer preferences change regularly, and you can only address the competitive nature of this market by addressing customer needs with accurate solutions. To address this scenario, you should follow a customer-centric approach, and FMCG organizations have come to know that FMCG distribution management software can offer great support and drive more sales opportunities to establish a topmost position in the market. Let’s dive deep into this topic!

What is the need of a distribution management system?

FMCG sales management is a cyclic process that needs to be performed systematically with great attention. Gaps in the sales cycle, poor communication between peer groups, mismatches in customer profile data, lack of time coordination, and hindrances in the sales pipeline affect sales management. As a result, you may start to lose your bond with potential customers. This situation is avoidable with the help of FMCG distribution management software. You can get this software solution within an affordable price limit along with a user-friendly interface. It offers a bundle of features that enable the systematization of the FMCG sales cycle activities from order placement and distribution management to payment collection and supports every team member to work effortlessly.

Seamless orders and distribution management

Order placement and distribution management have a great role in maintaining customer satisfaction. FMCG business organization needs to handle multiple dealers and distributors each day, and also they need to organize field sales operations. The FMCG sales app helps you manage new orders while on the go, dealing with the older orders at your fingertips. Improve the quality of your business by using the maximum benefits of distribution management software and a regularized order management system. Directly collect orders from the shops and share data with sales managers for fast follow-up activities and sales management.

How does activity tracking help increase sales in FMCG Businesses?

FMCG sales, order management, and product distributions can be completed through the effective management of field sales along with office administrative tasks. There needs to be a real-time connection between sales managers and executives. That is why live location tracking is very important for FMCG businesses. With FMCG CRM software, your sales managers can track executives’ locations once they mark their attendance. Keep track of them until they sign off for the day and have a picturesque view of their shop visits, customer interactions, and many more. As a result, you can experience streamlined sales management, eliminating the chances of delays and errors.

How does FMCG distribution management software help close gaps in sales cycles?

Sales cycle management is a tedious task as it involves lots of sales activities. Efficiency in customer data management, accuracy in a sales report, effectiveness in finding sales routes, and real-time collaboration make the FMCG sales funnel work better without any flaws and gaps. With FMCG distribution management software, you can collaborate on sales tasks in real time by maintaining proper communication and tracking processes from anywhere at any time. Effective data management makes sure that you have all the information at your fingertips for better customer interactions. Proficiency in sales route management helps you maximize sales in one go.

Fastfokuz, the FMCG distribution management software, is a fully-fledged CRM software solution that manages end-to-end sales operations to streamline FMCG sales functions. Get connected to your sales teams throughout the sales journey and view the sales growth and business development sitting in your comfort zone.