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FMCG order management system; features and benefits

  • 28th February 2022

FMCG business growth strongly relies on your ability to manage orders, distribution, and seamless delivery processes. Order management processes of an FMCG business are much more relevant when compared to any other sales operations. There are many reasons behind this statement. FMCG business involves field sales operations, and most of the orders are collected from remote locations. In a traditional business method, they must wait until the end of the day to hand over the order details to the sales managers when returning to the office. Sales professionals need to carry documents along the way, and there is a chance of missing data or errors. Moreover, the company has to face a lag while connecting activities of a sales cycle. FMCG CRM software can help you resolve this trouble with its order management and distribution channel management features. Get to know how the order management feature works to close sales gaps in a business!

Place orders instantly with mobile CRM

The main advantage of using an order management feature of FMCG CRM software is that you can quickly collect orders while on the go. The sales executives can take orders from the shops via mobile CRM and share order status with sales managers through a centralized system.

Quick order approvals and processing

When the sales managers get notified of the new orders added, they can recheck stock availability and coordinate with sales teams for quick order processing. There are no time lags and no need to go to the storehouse to check the stock availability.

Streamlined product distribution

New sales orders need to be distributed at the right times for a streamlined sales experience. This process is prone to errors and mistakes, but features of FMCG CRM software, such as sales route management and activity tracking, help make product delivery in time. Track products in transit till they reach to customer’s door. Ensure on-time delivery, and for that, auto-notifications and reminders can support you a lot.

Customer records

Managing customer details is crucial when we are processing orders. You have to maintain their details for future reference, and till completing the order delivery. With sales management CRM software, you can manage data at a central location that can be retrievable at any time. Hence, you can be free from recording and processing customer data manually.

FMCG CRM software supports business industries to streamline order management for the smooth functioning of the business. It’s one of the core activities of a sales cycle management and from where the chain of activities starts including, distribution management and payment collection. Delays in order processing affect the rest of the sales activities, and that causes a slowdown in the sales pipeline. Process orders with FMCG CRM software and help business industries to grow and flourish.

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